Year: 2016 | Month: September-December | Volume 5 | Issue 3-4
Women and Health: Issues Behind
Raj Kiran Doley
DOI:10.5958/2321-5771.2016.00025.9
Abstract:
Women health is very crucial as they are considered to be the central and key person in the families. However, women are not very conscious about their health related issues, and always take these issues very lightly. These mindsets have to be changed by different communication interventions. Women have many elements which prevent them to consider their own personal health issues, like –shyness and hesitations, lack of health literacy, lack of awareness, lack of interest for interpersonal communications by the healthcare professionals, lack of proper health communication, to name a few. These complications can be mitigated with the help of properly drawn target based health communication strategies which can not only inform, but also influence the health behaviors of the women. Mainly the initiatives are to be taken by the programme or policy implementing agencies with the help of target audience, which will help bringing better health outcomes and significant social changes.
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